對酒店市場營銷興趣者要掌握好酒店市場細(xì)分的方法。

對酒店市場營銷興趣者要掌握好酒店市場細(xì)分的方法。
   （1）完全的市場細(xì)分，因?yàn)槊课毁徺I者的需求與欲望都有所不同而營銷人員針對每一購買者指定個別的營銷方案的市場細(xì)分方法。
   （2）地理市場細(xì)分，是將市場分成不同地理區(qū)域的市場細(xì)分方法。
   （3）收入細(xì)分，是指根據(jù)消費(fèi)者的不同收入水平細(xì)分市場。它是酒店產(chǎn)品或服務(wù)進(jìn)行定位的常用方法。
   （4）消費(fèi)心態(tài)細(xì)分，是指以消費(fèi)心態(tài)變量細(xì)分市場，即根據(jù)購買者的社會階層、生活方式或人格特征，將其劃分為不同的群體。處于同一人口統(tǒng)計(jì)細(xì)分的人們，可能具有不同的消費(fèi)心態(tài)特征。
   （5）多重標(biāo)準(zhǔn)細(xì)分，指大多數(shù)公司采用兩個或兩個以上組合的變量來細(xì)分市場，他們主要使用地理變量、人口統(tǒng)計(jì)變量、心理變量和行為變量來首先劃分出一個聯(lián)合細(xì)分酒店市場營銷，其中每個變量再被劃分成若干層次，這樣每一個消費(fèi)者必然會屬于這些細(xì)分市場中的一個。綜合這些細(xì)分市場中的消費(fèi)資料，可以估計(jì)出各個市場的利潤潛量。
   （6）聚類細(xì)分，指按不同的群體特征對購買者群體進(jìn)行市場細(xì)分，如公司根據(jù)聚類細(xì)分的要求，按購買者的不同年齡狀況、愛好、消費(fèi)習(xí)慣、品牌偏好作出的市場營銷戰(zhàn)略選擇。
   （7）行為細(xì)分，是指根據(jù)購買者對產(chǎn)品的認(rèn)識、態(tài)度、使用與反應(yīng)等行為，將市場細(xì)分成不同的群體。
Hotel marketing interest to master a good hotel market segmentation method.
   (1) complete market segmentation, needs and desires of each purchaser's have different specified individual marketing programs, market segmentation and marketing staff for each purchaser.
   (2) the geographic market segmentation, the market is divided into different geographic regions, market segmentation method.
   (3) income segments, market segments based on consumers of different income levels. It is a common method of positioning the hotel product or service.
   (4) consumer mentality subdivision, by variable segments of the consumer mentality, based on the purchaser's social class, lifestyle or personality characteristics, divided into different groups. In the same demographic breakdown of people may have different characteristics of the consumer mentality.
   (5) the subdivision of multiple standards, most companies using a combination of two or more variables to segment the market, they primarily use geographic variables, demographic variables, psychological variables and behavioral variables to the first division of a joint subdivision market, in which each variable is divided into a number of levels, so that every consumer must belong to one of these market segments. Integrated in these market segments, consumer information, the estimated amount of profit potential of each market.
   (6) cluster subdivision, refers to groups of different characteristics of the groups of buyers, market segmentation, such as cluster subdivision requirements, according to different age status of the purchaser, hobbies, spending habits, brand preferences make marketing strategy choice.
   Behavior segments (7) refers to the buyers know the products, attitudes, use and response behavior, market segmentation into different groups.