酒店中間商將產(chǎn)品銷(xiāo)售給顧客有效分擔(dān)企業(yè)的市場(chǎng)營(yíng)銷(xiāo)職能

酒店中間商將產(chǎn)品銷(xiāo)售給顧客有效分擔(dān)企業(yè)的市場(chǎng)營(yíng)銷(xiāo)職能
    大多數(shù)生產(chǎn)者缺乏將產(chǎn)品直接銷(xiāo)售給最終顧客所必需的資源與能力，而這些是酒店中間商所擅長(zhǎng)的。酒店中間商由從事市場(chǎng)營(yíng)銷(xiāo)的專(zhuān)業(yè)人員組成，他們更了解市場(chǎng)，更熟悉消費(fèi)者，對(duì)各種營(yíng)銷(xiāo)技巧掌握得更熟練，更富有營(yíng)銷(xiāo)實(shí)踐經(jīng)驗(yàn)，并握有更多的營(yíng)銷(xiāo)信息和交易關(guān)系。因此，由他們來(lái)承擔(dān)營(yíng)銷(xiāo)職能，工作將更成效，營(yíng)銷(xiāo)費(fèi)用相對(duì)較低。尤其是打算進(jìn)入某個(gè)陌生的地區(qū)市場(chǎng)時(shí)，酒店中間商的幫助更為重要。
   彌補(bǔ)酒店?duì)I銷(xiāo)財(cái)力、人力的不足
    由于酒店客源市場(chǎng)無(wú)論從地域上還是從人口結(jié)構(gòu)上都分布極廣，如果僅靠自身力量進(jìn)行營(yíng)銷(xiāo)活動(dòng)，即使那些勢(shì)力雄厚、銷(xiāo)售網(wǎng)點(diǎn)分布廣的酒店也會(huì)發(fā)現(xiàn)有些得不嘗失，畢竟它要付出很高的機(jī)會(huì)成本（即這部分資金如果投向他處也許會(huì)獲得更大的收益）。利用中間商的銷(xiāo)售網(wǎng)絡(luò)，可以擴(kuò)大上海酒店logo設(shè)計(jì)的市場(chǎng)覆蓋面，提高其銷(xiāo)售效率。
   具有強(qiáng)于酒店的營(yíng)銷(xiāo)能力
    首先，旅游中間商與旅游者聯(lián)系廣泛，另一方面對(duì)各酒店的產(chǎn)品、服務(wù)特色也很熟悉，因此能向顧客推薦更適合其需要的產(chǎn)品，從而提高顧客滿(mǎn)意度，對(duì)旅游組合產(chǎn)品的每一組成部分都有好處；其次，旅游中間商與最終顧客之間的空間距離近，更便于顧客購(gòu)買(mǎi)；第三，旅游中間商更了解市場(chǎng)的特點(diǎn)，也富有營(yíng)銷(xiāo)經(jīng)驗(yàn)，善于利用的話(huà)，能使酒店獲得更理想的營(yíng)銷(xiāo)效果。
Hotel brokers to sell their products to the customer to effectively share the marketing functions
    Most producers lack direct sales resources and capabilities necessary to the end customer, and these good hotel brokers. Hotel brokers by professionals engaged in marketing, they understand the market, more familiar to consumers on a variety of marketing techniques to master the more skilled, more rich experience in marketing practice, and hold more marketing information and trade relations. Therefore, they undertake marketing functions, the work will be the effectiveness of the marketing costs are relatively low. Hotel intend to enter an unfamiliar geographic markets, with the help of the hotel brokers are more important.
   Compensate for lack of hotel marketing, financial, human
    Hotel source market in terms of geographical or population structure on a very wide marketing activities on their own strength alone, even if those forces strong, extensive sales outlets located hotel will find that some may refrain from loss of taste, after all, it is distributed to pay a high opportunity cost (ie this part of the funds to invest in his office may derive greater benefits). The sales network of middlemen, can expand the market coverage of the hotel, and to improve their sales efficiency.
   Stronger than the hotel marketing capabilities
    First of all, the wide range of tourism intermediaries and tourists contact the other hand, hotels, products, services, features familiar products more suited to their needs, so they can recommend to their customers, thereby increasing customer satisfaction, the tourism portfolio of products an integral part of all beneficial; Second, the spatial distance between travel intermediaries and end customers, close more user-friendly customer buying; travel brokers a better understanding of the market is characterized by rich marketing experience, good use of the words can make hotel to get better marketing results.